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Top 5 stories of the week

Thursday, February 13, 2014
What you’ve missed in marketing, management and education news this week:

1. Instagram has posted an online guide offering tips to brands to creatively engage customers. This development follows advertising tests on the platform in October 2013.

2. The Australian reports that Bond and Monash Universities had previously rejected research partnerships with Swisse Wellness.

3. After concerns about a "lack of civility" in readers' comments, The Conversation has established a set of guidelines and hired a moderator. 

4. Schapelle Vs INXS: Love will tear us apart. Who came out on top

5. Maxus has resigned Monash University's $4 million advertising account.

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The Best of Valentine's Day Marketing

Thursday, February 13, 2014

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Best Bits

Thursday, February 06, 2014

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Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

The Wrap-Up

Wednesday, January 29, 2014

What you’ve missed in marketing, management and education news this month:   Read More . . .

There is No Point in Laying Blame.

Monday, August 19, 2013
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Here Come the MOOCs!

Friday, July 26, 2013

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Bad TV Ads - why do they work?

Monday, July 08, 2013

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What is in an education marketer’s backpack? Metrics, metrics and more metrics…

Thursday, June 13, 2013

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