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Sodona Talks

Should You Stay or Should You Go?

Thursday, February 06, 2014

Feelings of dissatisfaction can creep into any job, but what should you do when it becomes persistent? It doesn’t matter if you’ve been in your role for a year or a decade, niggling feelings of doubt can surface at anytime.    Read More . . .

Best Bits

Thursday, February 06, 2014

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Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

The Wrap-Up

Wednesday, January 29, 2014

What you’ve missed in marketing, management and education news this month:   Read More . . .

Critical Relationships For Career Success

Thursday, January 16, 2014

Those who are most successful in their careers arm themselves with an entire team of mentors, sponsors and coaches. Each person serves a distinct purpose for distinct problems.   Read More . . .

Bridging the Divide - leveraging the student experience for retention and recruitment

Monday, November 11, 2013

We all know that the student experience is becoming more and more critical in university promotions. The  Inaugural Student Experience Conference is on 4-5 December 2013 at the Sydney Harbour Marriott   Read More . . .

Has Human Communication Gone to the Dogs??

Tuesday, September 17, 2013
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Send in the Girls: with apologies to Stephen Sondheim

Tuesday, September 17, 2013

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There is No Point in Laying Blame.

Monday, August 19, 2013
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Bad TV Ads - why do they work?

Monday, July 08, 2013

bad tv ads
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