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Sodona Talks

Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

The Wrap-Up

Wednesday, January 29, 2014

What you’ve missed in marketing, management and education news this month:   Read More . . .

Why we're okay with Nanna joining Facebook

Monday, January 27, 2014

Over the last two weeks, screaming headlines have tried to convince us that just like rats fleeing a sinking ship, the rapid abandonment of Facebook by teens heralds the collapse of the decade-old social network. The reason cited for their virtual condemnation? Tech-savvy Nannas have made Facebook disastrously uncool.    Read More . . .

Critical Relationships For Career Success

Thursday, January 16, 2014

Those who are most successful in their careers arm themselves with an entire team of mentors, sponsors and coaches. Each person serves a distinct purpose for distinct problems.   Read More . . .

Bridging the Divide - leveraging the student experience for retention and recruitment

Monday, November 11, 2013

We all know that the student experience is becoming more and more critical in university promotions. The  Inaugural Student Experience Conference is on 4-5 December 2013 at the Sydney Harbour Marriott   Read More . . .

Send in the Girls: with apologies to Stephen Sondheim

Tuesday, September 17, 2013

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There is No Point in Laying Blame.

Monday, August 19, 2013
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Here Come the MOOCs!

Friday, July 26, 2013

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What is in an education marketer’s backpack? Metrics, metrics and more metrics…

Thursday, June 13, 2013


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