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Sodona Talks

Bad TV Ads - why do they work?

Monday, July 08, 2013

bad tv ads
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What would Don Draper do?

Monday, May 20, 2013

Mad Men image The series ‘Mad Men’ and its charismatic but much troubled central character Don Draper gives us an historical insight into our modern day industry. I am a (recent) but dedicated devotee of this brilliant drama that explores the world of the ad men of Madison Avenue in the 1960s. And, I delight in every episode, not only because of the superb and complex characterisation but because of what I can take away and apply in my daily work.   Read More . . .

Mother's Day: the flip side.

Monday, May 13, 2013

Another Mother's Day has come and gone. Retailers may be happy, but are no doubt already looking to the next event that can promote a purchasing frenzy.    Read More . . .

Welcome to our website

Sunday, May 05, 2013

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