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Sodona Talks

Should You Stay or Should You Go?

Thursday, February 06, 2014

Feelings of dissatisfaction can creep into any job, but what should you do when it becomes persistent? It doesn’t matter if you’ve been in your role for a year or a decade, niggling feelings of doubt can surface at anytime.    Read More . . .

Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

There is No Point in Laying Blame.

Monday, August 19, 2013
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