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Sodona Talks

The Best of Valentine's Day Marketing

Thursday, February 13, 2014

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Best Bits

Thursday, February 06, 2014

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Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

The Wrap-Up

Wednesday, January 29, 2014

What you’ve missed in marketing, management and education news this month:   Read More . . .

There is No Point in Laying Blame.

Monday, August 19, 2013
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