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Dear Schapelle
Jacqui Martin - Monday, February 17, 2014

Dear Schapelle,

I can't imagine what it must have been like to spend nine years in jail, let alone in an Indonesian one. I know it must be an amazingly surreal experience to suddenly be surrounded by all the things you missed when you were doing your time. And to see how life has marched on without you since you first went inside.

But Schapelle (and this applies to your extended family and hanger-on-ers) , please, please take a small piece of advice from me. Pipe down, keep quiet, keep your head down, no deals, no money, no exclusives, no snaps, no commentary, no hysterics, no bargaining, no bidding war, no movie, no mini-series, no front page spread, no back page spread. Just say nothing. Zero, zilch, nada. You are on parole, in a foreign country that does not love you. And when you are up against it, it is best to just keep quiet.

As many organisations have found out, often to their detriment, their desire to engage with the media - for whatever motivations - can lead to a story that they never intended, a story that very quickly takes on an unexpected life of its own.

CEOs often mistakingly believe that when it comes to the media, they can control the story. Nothing could be further from the truth.

So Schapelle, issue a written statement and a photo (sans hat and veil) to all media outlets, and then get down to doing something useful. Anything else is just not worth the pain and confusion that it will inevitably bring.

Photo credit: publik16 via Photopin under CC

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