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Sodona Talks

Critical Relationships For Career Success

Thursday, January 16, 2014

Those who are most successful in their careers arm themselves with an entire team of mentors, sponsors and coaches. Each person serves a distinct purpose for distinct problems.   Read More . . .

Bridging the Divide - leveraging the student experience for retention and recruitment

Monday, November 11, 2013

We all know that the student experience is becoming more and more critical in university promotions. The  Inaugural Student Experience Conference is on 4-5 December 2013 at the Sydney Harbour Marriott   Read More . . .

Has Human Communication Gone to the Dogs??

Tuesday, September 17, 2013
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Send in the Girls: with apologies to Stephen Sondheim

Tuesday, September 17, 2013

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There is No Point in Laying Blame.

Monday, August 19, 2013
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Here Come the MOOCs!

Friday, July 26, 2013

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Bad TV Ads - why do they work?

Monday, July 08, 2013

bad tv ads
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What is in an education marketer’s backpack? Metrics, metrics and more metrics…

Thursday, June 13, 2013


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Behind the Scenes

Tuesday, June 04, 2013

behind the scenes People have an endless fascination with what goes on "behind the scenes” in the film, television and advertising industries....and why not? It is a fascinating world where desires are fuelled, dreams come true, fantasies are created and fortunes are made.   Read More . . .

What would Don Draper do?

Monday, May 20, 2013

Mad Men image The series ‘Mad Men’ and its charismatic but much troubled central character Don Draper gives us an historical insight into our modern day industry. I am a (recent) but dedicated devotee of this brilliant drama that explores the world of the ad men of Madison Avenue in the 1960s. And, I delight in every episode, not only because of the superb and complex characterisation but because of what I can take away and apply in my daily work.   Read More . . .


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