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Sodona Talks

Dear Schapelle

Monday, February 17, 2014

Dear Schapelle,

I can't imagine what it must have been like to spend nine years in jail, let alone in an Indonesian one. I know it must be an amazingly surreal experience to suddenly be surrounded by all the things you missed when you were doing your time. And to see how life has marched on without you since you first went inside.
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Top 5 stories of the week

Thursday, February 13, 2014
What you’ve missed in marketing, management and education news this week:

1. Instagram has posted an online guide offering tips to brands to creatively engage customers. This development follows advertising tests on the platform in October 2013.

2. The Australian reports that Bond and Monash Universities had previously rejected research partnerships with Swisse Wellness.

3. After concerns about a "lack of civility" in readers' comments, The Conversation has established a set of guidelines and hired a moderator. 

4. Schapelle Vs INXS: Love will tear us apart. Who came out on top

5. Maxus has resigned Monash University's $4 million advertising account.

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Street Fundraisers: the true cost of the hard sell

Thursday, February 13, 2014
Mumbrella   Read More . . .

The Best of Valentine's Day Marketing

Thursday, February 13, 2014

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Should You Stay or Should You Go?

Thursday, February 06, 2014

Feelings of dissatisfaction can creep into any job, but what should you do when it becomes persistent? It doesn’t matter if you’ve been in your role for a year or a decade, niggling feelings of doubt can surface at anytime.    Read More . . .

Best Bits

Thursday, February 06, 2014

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Why You Should Never Trash Your Brand

Monday, February 03, 2014
A common mistake leaders make when taking on a new organisation is to try and change the existing brand to something that reflects the organisation that they were perhaps hoping to lead - an action that can potentially end in disaster. As a marketer,  I have heard new CEOs  say "I don't like your brand",  as if the brand is something made up on the fly, that can easily be exchanged for a new one of his or her choosing.    Read More . . .

Let’s do coffee! Ground rules for meet ups

Wednesday, January 29, 2014

As professional networking sites have made it easier to connect with other people in your industry, the ‘coffee meet up’ has become increasingly common.   Read More . . .

The Wrap-Up

Wednesday, January 29, 2014

What you’ve missed in marketing, management and education news this month:   Read More . . .

Why we're okay with Nanna joining Facebook

Monday, January 27, 2014

Over the last two weeks, screaming headlines have tried to convince us that just like rats fleeing a sinking ship, the rapid abandonment of Facebook by teens heralds the collapse of the decade-old social network. The reason cited for their virtual condemnation? Tech-savvy Nannas have made Facebook disastrously uncool.    Read More . . .


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